Making Better Choices

Conjoint is a choice analysis tool.  Its primary use is to understand the importance of various features of a product or service, and to help companies find the optimal configuration of those features to offer in the market place. Once completed, conjoint studies provide you with the ability to simulate various market scenarios and estimate how potential product configurations will fare against current (or anticipated) competitor offerings.

Introducing products that cannibalize existing shares adds little value to the process.  The key is finding the right product configurations to gain share against key competitors.  Conjoint analysis can provide the information needed to focus product development on true share building.

Leede has the latest conjoint tools including Adaptive, Adaptive Choice Based and MaxDiff.  Our staff Ph.D can ensure you have the right design and analysis for your project needs.

http://leede.com/sites/leede.com/assets/images/default/Icon.png  Find An Expert

The following professionals at Leede Research Group will be able to help you with all your needs:


Bob ChristiansonBob Christiaansen

Vice President of Leede Research, Bob delivers expertise in many industries including insurance, financial services, agriculture, construction, non-profit organizations, medical equipment and more. | E-mail Bob


Dean HalversonDean Halverson

The Founder and President of Leede Research, Dean has over 35 years of business and consumer research experience and specializes in healthcare, insurance, consumer goods, advertising evaluation and more. | E-mail Dean

Man and woman comparing wine bottles at the grocery store