A successful brand is a key tool in business success.  BrandTrax is a system developed with our agency partners utilizing our ConsumerTrax - Rapid Deployment System.  This offers both qualitative and quantitative evaluation processes that can help get under the brand and determine key messaging and positioning of existing brands or new options.  Testing utilizing Leede’s dedicated consumer panels can complete this work quickly and on budget.  This provides the agency and clients with a clean, third party read on the brand that can be used to maximize effectiveness.  Make sure your brand is effectively communicating with today's consumer.

We Partner with Agency and Branding Leaders and can Service a Variety of Needs

http://leede.com/sites/leede.com/assets/images/default/Icon.png  Find An Expert

The following professionals at Leede Research Group will be able to help you with all your needs:

Bob ChristiansonBob Christiaansen

Vice President of Leede Research, Bob delivers expertise in many industries including insurance, financial services, agriculture, construction, non-profit organizations, medical equipment and more. | E-mail Bob

Dean HalversonDean Halverson

The Founder and President of Leede Research, Dean has over 35 years of business and consumer research experience and specializes in healthcare, insurance, consumer goods, advertising evaluation and more. | E-mail Dean

Woman shopping for a new car