Wave-Trend Driven Strategy book

A wave of consumerism will change US business. Are you ready to ride the wave?

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Meet The Leede Team

Over 85 years combined experience

Dean Halverson

Dean Halverson

CEO |

  • Founder and President of Leede Research
  • 25+ years of business & consumer research
  • Specialties in health care, insurance, radio & broadcasting, consumer goods, advertising evaluation, and utilities
Sheila Halverson

Sheila Halverson

Executive Vice President |

  • Over 15 years with Leede Research
  • Experienced in CATI Programming & Development
  • Experienced SPSS and Analytical Modules
Bob Christiaansen

Bob Christiaansen, Ph.D

Vice President |

  • 10 years with Leede Research
  • 20 years of experience with a strong insurance and financial services background
  • Specialties in banking, insurance, agriculture, construction, medical equipment, non-profit organizations and consumer goods
Jim DeZeeuw

Jim DeZeeuw

Vice President |

  • 20 years with Leede Research
  • 5 years experience with A.C. Nielsen, Chicago
  • Specialties in consumer products, paper & packaging industries, agriculture and construction
Deborah Seim

Deborah Seim

Vice President, The Leede Group |

  • 9 years with The Leede Group
  • 9 years experience in market research
  • Member of Minnesota Usability Association
  • 8 years experience in qualitative research & usability testing
Tim Brick

Tim Brick

Vice President of Operations |

  • 12 years experience with class A utilities
  • Specialties in Health Services, utilities, education, financial services, medical equipment and consumer goods
Terry Schimmel

Terry Schimmel

Senior Account Executive |

  • 10 years with Leede Research
  • Specialties in insurance and medical manufacturing