Customer Value Analysis
Unlocking complex customer insight
Customer Value Analysis (CVA) takes traditional customer satisfaction to the next level by providing customer feedback for not only your company but for your top competitors, as well. Knowing what competitors’ customers think about their products and/or services and then systematically comparing your results to your top competitors is the goal of CVA. Leede has conducted CVA studies across a wide range of products and services, from health insurance to corrugated packaging and from farm tractors to consumer products such as air fresheners and carpet foams.
Each CVA presents it own unique challenges, often centering around how best to find and contact sufficient numbers of the competitors’ customers to obtain reliable measures of their satisfaction levels. Also challenging in some industries is assessing the price, or price perceptions, since a “Value Map” is one of the outcomes of a CVA. The Value Map plots overall quality perceptions against overall price to understand the relative value each competitor is perceived to deliver. If you have been conducting customer satisfaction studies for several years and seem to be learning less and less each year, perhaps a CVA can take you to the next level of learning. Leede would be happy to explore this approach and see if it can benefit your company.
Find an Expert
The following professionals at Leede Research Group will be able to help you with all your Customer Value Analysis needs:
Bob Christiaansen
Vice President of Leede Research, Bob delivers expertise in many industries including insurance, financial services, agriculture, construction, non-profit organizations, medical equipment and more. | E-mail Bob
Dean Halverson
The Founder and President of Leede Research, Dean has over 20 years of business and consumer research experience and specializes in health care, insurance, consumer goods, advertising evaluation and more. | E-mail Dean
