Advertising Development and Measurement (ADAM)
Advertising Development And Management (ADAM) is a trademarked program of Leede Research. It was developed in the late 80s to address the growing need by marketing executives to have a tool that examines the non-financial impact of marketing. This tool is designed to demonstrate that marketing is working, even though the results may not have yet resulted in increased sales. This program has consistently been able to document the link between information recall and improved awareness and positioning of clients. The system has been used in both consumer and business environments. It can be used to track advertising and a variety of marketing programs including open houses and other events.
The ADAM program helps to understand the future impact on ROI that marketing can generate. It examines the changes in mind-share and helps to understand how information is impacting future business. Leede has also conducted other tracking tools designed to meet specific client needs. Concept testing, ad testing and naming research all can be conducted to help clients make sound marketing and management decisions.
Find an Expert
The following professionals at Leede Research Group will be able to help you with all your Advertising Development and Measurement (ADAM) needs:
Dean Halverson
The Founder and President of Leede Research, Dean has over 20 years of business and consumer research experience and specializes in health care, insurance, consumer goods, advertising evaluation and more. | E-mail Dean
