Conjoint Analysis
Interpreting the features of your product
Conjoint analysis has been used in product development for many years. Its primary use is to understand the importance of various features of a product or service, and to help companies find the optimal configuration of those features to offer in the market place. Once completed, conjoint studies provide you with the ability to simulate various market scenarios and estimate how potential product configurations will fare against current (or anticipated) competitor offerings.
Leede has conducted numerous conjoint studies using traditional card-choice conjoint tasks and adaptive conjoint methods, which tailor the choices to the respondent's pattern of answers. Most recently Leede has added the capability of conducting Online Adaptive Conjoint studies as well. This approach can save considerable time and cost. Leede has experience conducting conjoint studies on farm and construction equipment, consumer products and has done conjoint work with unusual target groups, such as surgeons, regarding the design of medical devices.
Find an Expert
The following professionals at Leede Research Group will be able to help you with all your Conjoint Analysis needs:
Bob Christiaansen
Vice President of Leede Research, Bob delivers expertise in many industries including insurance, financial services, agriculture, construction, non-profit organizations, medical equipment and more. | E-mail Bob
Dean Halverson
The Founder and President of Leede Research, Dean has over 20 years of business and consumer research experience and specializes in health care, insurance, consumer goods, advertising evaluation and more. | E-mail Dean
