Ethnographic Research

Respondents in their natural environments

Leede has conducted ethnographic research for the last several years. The Leede Group offers Ethnographic Research capabilities such as:
  • In-home Interviews
  • Shop along
  • Meal Preparations
  • Workplace Interviews

Ethnographic studies give the researcher the opportunity to observe respondents in the natural context of their daily lives. Ethnography allows for a depth and intimacy of research that is not possible with other research methodologies.

We have the capacity to assist in all areas of ethnographic research including:
  • Recruiting
  • Screener Design
  • Interviewing
  • Management of directions and other project specifics

Not only do we conduct ethnographic research in the Twin Cities area, but also nationwide.

Find an Expert

The following professionals at Leede Research Group will be able to help you with all your Ethnographic Research needs:

Deborah Seim

Deborah Seim

Vice President of The Leede Group, Deborah has over a decade of experience in market research, qualitative research and usability testing and is a member of the Minnesota Usability Association. |

Two men at a construction site