The New Economy Requires Better Products

The world has changed.  Our experience has included: Consumer Products, Food, Financial Services, Healthcare and a variety of Industrial Products. In 2010 we introduced ConsumerTrax, a full suite of development tools to address the need for fast, cost-effective information.

Our work ranges from ideation, to qualitative testing, to quantitative work in a variety of settings. Leede offers a full range of tools including advanced Online Adaptive Choice Based Conjoint Systems that can address specific product development needs.  We also offer the MaxDiff tool for choice analysis in sorting through features, attributes or messaging.  Work includes a variety of targets from end users to channel partners.  

Leede understands the key stages of the development process. Our work includes not only product but also areas related to branding, packaging, displays, marketing materials and test market tracking. This broad range of services gives a single resource for all the client's needs. Contact a representative for more information.  See the Product Development Tab above for more detailed information on our new ConsumerTrax System.

http://leede.com/sites/leede.com/assets/images/default/Icon.png  Find An Expert

The following professionals at Leede Research Group will be able to help you with all your needs:


Bob ChristiansonBob Christiaansen

Vice President of Leede Research, Bob delivers expertise in many industries including insurance, financial services, agriculture, construction, non-profit organizations, medical equipment and more. | E-mail Bob


Dean HalversonDean Halverson

The Founder and President of Leede Research, Dean has over 35 years of business and consumer research experience and specializes in healthcare, insurance, consumer goods, advertising evaluation and more. | E-mail Dean

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