Meet The Leede Team

If experience is the best teacher this team has its PhD!

Dean Halverson

Dean Halverson
CEO | E-mail Dean

  • Founder and President of Leede Research
  • 30+ years of business & consumer research
  • Specialties in healthcare, insurance, consumer goods, broadcasting and marketing tracking
Sheila Halverson

Sheila Novak-Halverson
Executive Vice President, Leede Research, Manitowoc | E-mail Sheila

  • Over 30 years with Leede Research
  • Experienced in CATI and Online Programming & Development
  • Experienced SPSS and Analytical Modules
Bob Christianson

Bob Christiaansen, Ph.D
Vice President, Leede Research, Manitowoc | E-mail Bob

  • 19 years with Leede Research
  • 31 years of experience with a strong insurance and financial services background
  • Specialties in banking, insurance, agriculture, construction, medical equipment, non-profit organizations and consumer goods
Jim Dezeeuw

Jim DeZeeuw
Vice President, Leede Research, Manitowoc | E-mail Jim

  • 28+ years with Leede Research
  • 5 years experience with A.C. Nielsen, Chicago
  • Specialties in consumer products, paper & packaging industries, agriculture and construction
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Deborah Seim
Vice President, Leede Group, Minneapolis | E-mail Deborah

  • 16 years with Leede Research
  • 20+ years experience in market research
  • Member of Minnesota Usability Association
  • 10 years experience in qualitative research & usability testing
   
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 Mai Thao
Project Manager - Leede Group, Minneapolis | E-mail Mai

  • 5 years with Leede Group, Minneapolis
  • Degree in Advertising
  • Experienced in Project Management with Emphasis on Qualitative & Usability

 

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Ross Viland
Senior Project Manager - Leede Group, Minneapolis | E-mail Ross

  • 8 years with Leede Group, Minneapolis
  • Experienced in a variety of projects, including usability, focus groups, online, and remote testing.
  • Works closely with Recruiting Staff on participant quality